Financial Daily from THE HINDU group of publications
Tuesday, Jul 27, 2004
Financial Daily from THE HINDU group of publications Tuesday, Jul 27, 2004 |
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Marketing
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Strategy NDTV 24x7 goes to Africa Our Bureau
New Delhi , July 26 THE Prannoy-Roy promoted English news channel, NDTV 24x7 will now be available in Africa as well. The news broadcaster has signed up with MultiChoice Africa (MCA), a pay television platform that provides television entertainment to over one million subscribers in over 50 countries in the African continent and the adjacent Indian Ocean islands through it DStv bouquet. NDTV, through this tie-up is targeting the large Indian diasporas present in the continent. Besides NDTV, MultiChoice will carry both North and South Indian content. It has two different bouquets for North and South Indian channels and NDTV will be part of both these bouquets.
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