MARKETING
STRATEGY
GlaxoSmithKline arm in marketing pact with Honeywell Burdick
QUALIGENS Fine Chemicals (QFC), a division of GlaxoSmithKline (GSK) India, that manufactures and markets research and laboratory chemicals and lab-ware has inked a marketing agreement with Honeywell Burdick & Jackson. QFC would now market ...
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Ayush mulls global foray; exports in the pipeline
AYUSH, Hindustan Lever Ltd's (HLL) brand of ayurvedic products and therapy centres, is actively considering a global foray. Speaking to newspersons at Mamallapuram's GRT Temple Bay resort , where HLL has opened an Ayush centre, Mr Vipul ...
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Pepsi bottler Jaipuria to cut exposure in soft drinks — To foray into beer market; snaps up brewery in Mauritius
THE country's largest Pepsi bottler, Mr Ravi Jaipuria, is foraying into the beer business as he seeks to pare his exposure in the soft drinks market. Mr Jaipuria, a bottling tycoon with eight soft drink plants sending millions of Pepsi bottles ...
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Kingfisher Air to have models as air hostesses
KINGFISHER Airlines, a UB Group enterprise, which plans to start operations from January next year, will have `designer' aircraft complete with models as air hostesses who will be chosen through an all India contest. The interiors and the ...
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Dr Reddy's alters business strategy for US — To focus on specialty segments
FOLLOWING the adverse ruling of the US courts in the patent challenge case of AmVaz sometime ago, Dr Reddy's Laboratories Ltd has decided to change its business strategy for the US market. Addressing the concerns of shareholders on the ...
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Electrolux marketing drive in Kerala
KOCHI: Electrolux has chalked out an aggressive marketing and promotion strategy to achieve a 15 per cent market share from the current 10 per cent in Kerala during the Onam season. The company is expecting a Rs-15 crore business this ...
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ADVERTISING
1pointsize bags NY Festivals nominations
1pointsize, the two-year old creative hotshop from Chennai, has picked up three nominations at the 2004 New York Festivals for Design, Outdoor and Print Advertising. Competing with nearly 7,000 entries from 62 countries, 1pointsize, headed by ...
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PROMOTIONS & OFFERS
SBI Aadi offer gets big response
STATE Bank of India's `Aadi' offer has evoked a good response. The bank has received nearly 6,000 applications during the three-day loan mela that concluded here on Tuesday night. If these enquiries are eventually honoured, the sanctions could ...
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5-year Seagate warranty
NEW DELHI: Seagate Technology announced that it has introduced a 5-year warranty, on every Seagate internal PC, notebook and enterprise hard drive shipped through its distribution and retail channels throughout the world. "The new ...
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MARKET SHARES
TQ3 India eyes bigger share of corporate travel market
A SEGMENT that has grown and kept pace with the improving corporate profile of the country, India's corporate travel market is today estimated at no less than $3-billion (around Rs 15,000 crore). Keen to account for a bigger share of this ...
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RETAILING
Organised retail sector seeks industry status
AFTER IT, it may now be the turn of the organised retail sector to do business on a 24 X 7 schedule. At a seminar on `Retail 2004: Unlimited Opportunities' organised by CII (Eastern Region) here on Wednesday, industry captains pleaded for ...
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NEW PRODUCTS & SERVICES
Idea, Hutch launch hi-speed data services
CELLULAR subscribers can now get Live TV, watch videos and experience high speed Internet surfing on their mobile handsets with Idea Cellular and Hutch, on Wednesday, announcing the launch of EDGE (Enhanced Data for GSM Evolution) services. The ...
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AMP Sanmar launches unit-linked plan
AMP Sanmar Life Insurance on Wednesday launched a unit-linked insurance policy that has been named Kanaka Shree. At the launch, AMP Sanmar's Managing Director, Mr Graham Meyer, said the unit-linked policy and the pension plan were likely to be ...
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New HP workstations
NEW DELHI: Hewlett Packard announced a new line of workstations to offer customers low-cost, personal workstations with increased reliability and support. "The new HP workstations - xw4200, xw6200 and xw8200 - are engineered to ...
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Brand Quest
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