The Hindu Business Line : Electrolux marketing drive in Kerala

KOCHI: Electrolux has chalked out an aggressive marketing and promotion strategy to achieve a 15 per cent market share from the current 10 per cent in Kerala during the Onam season.

The company is expecting a Rs-15 crore business this festive season and during the promotion period, it will offer its products at extremely attractive prices, Mr Ajay Kapila, Vice-President, Sales and Marketing said at a press conference. The company will start the national launch of some of its products from Kerala through exchange offers during Onam, he added.

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