MARKETING
STRATEGY
Camlin slashes price of new mosquito repellent
CUSTOMER feedback has prompted Camlin to reduce the price of its newly launched mosquito repellent, Repelmos, by 41 per cent at a single stroke. Repelmos' new price would be Rs 59 for a 100 ml container, as against Rs 99.95 when it was launched ...
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SET banks on new content to catch up with Star Plus
SONY Entertainment Television (SET), admittedly is in the number two slot in the general entertainment genre, but is confident that its lighter, peppier and younger programming is helping it to inch closer to Star Plus. The gap between Star ...
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ADVERTISING
Rs 4.5-cr ad spend to back Good Knight's new variant
GODREJ Sara Lee Ltd will spend Rs 4.5 crore nationally to launch its new product `Good Knight Activ Shield', with Tamil Nadu getting about Rs 1 crore of this budget, according to Mr Vikas Hajela, Vice-President Marketing, Godrej Sara Lee ...
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PROMOTIONS & OFFERS
Oscar bid to push DVD players
Consumer electronics brand, Oscar, in a bid to expand consumer base and introduce the consumers to the true potential of a DVD player, has unveiled an attractive offer in the market - a free 5.1 home theatre system with its top of the line DVD ...
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Tag Heuer scouts Bollywood to connect with Indian women
TAG Heuer, a leading luxury sports watch, which is part of Louis Vuitton Moet Hennessy (LVMH) group, will shortly rope in a Bollywood actress to endorse the brand in the Indian market. The move is aimed at improving its exposure to the women ...
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RETAILING
Mak Lubeshoppe opened at Akkayyapalem
VISAKHAPATNAM: Bharat Petroleum Corporation Ltd (BPCL) opened Mak Lubeshoppe at Akkayyapalem here on Thursday. Mr S.P. Gathoo, General Manager, Lubricants, of the BPCL, said the company had opened 300 such Lubeshoppes to provide ...
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NEW PRODUCTS & SERVICES
Mother Dairy launches pure ghee in Delhi
MOTHER Dairy on Thursday launched its pure ghee in Delhi and key north Indian markets. The ghee has been launched in one and half litre `ceka' packs (cardboard packs which contain ghee in pouches) and in one litre tin packs. The product has ...
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ICI paint for roof tiles
KOCHI: ICI Paints has introduced a new acrylic paint - Dulux Tile Shield - formulated for exterior tiles and bricks, in the Kerala market. The product is available in a range of dark colours and clear coats. Due to its special silicone ...
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Brand Quest
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