The Hindu Business Line : Mother Dairy launches pure ghee in Delhi

MOTHER Dairy on Thursday launched its pure ghee in Delhi and key north Indian markets. The ghee has been launched in one and half litre `ceka' packs (cardboard packs which contain ghee in pouches) and in one litre tin packs.

The product has been priced at Rs 150 per litre, Mother Dairy said in a statement here.

It said north India is one of the most important markets for ghee since it accounts for 45 per cent of the country's ghee market.

The company said the pure ghee is made from buffalo milk and its formulation has been developed by Mother Dairy's in-house research and development team after extensive consumer testing.

"Extra care has been taken to ensure that the physical attributes of the ghee are in line with consumer expectations. We have ensured the desired off-white colour and correct granularity of the product — as these are key indicators of quality for the consumer.

"We are committed to delivering the same high quality, great value and purity that the consumer has been used to, through each of our new product introductions," the statement added.

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