Financial Daily from THE HINDU group of publications Tuesday, Aug 03, 2004 |
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Marketing
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New Products & Services BPCL launches `hi-speed' diesel Our Bureau
Mr S. Behuria, Chairman and Managing Director, Bharat Petroleum Corporation Ltd, at a press conference in Mumbai on Monday. - Shashi Ashiwal
Mumbai , Aug. 2 HAVING pioneered the concept of branded fuels in India, Bharat Petroleum has launched yet another brand `Hi Speed Diesel'. The new fuel is a blend of diesel and multi-functional additive sourced from Afton Chemicals. The additive uses GreenBurn combustion technology. Mr S. Behuria, Chairman and Managing Director, launched the new diesel product at a retail outlet here. With diesel-powered vehicles becoming popular in India, there is a rising trend of diesel vehicle sales, according to a company release. The product will be available at 18 retail outlets in Mumbai and would be rolled out across the country in a phased manner, the release said.
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