The Hindu Business Line : Sundaram Mutual plans to offer combo products

SUNDARAM Mutual is working on a marketing plan that would use its schemes to design a combination of investment patterns, and then offer a potential client one that fits his willingness to take risks in search of returns.

The manner in which an investor allocates his assets is critical, said Mr T.P. Raman, Sundaram Asset Management's Managing Director. Therefore, the fund plans to talk to its distributors to find a way in which a relevant combination of its schemes can be packaged and marketed to potential clients.

Sundaram Mutual offers a variety of debt-oriented and equity-oriented schemes that carry varying levels of risk. Mr Raman said two more equity-oriented schemes are to be launched soon, one of which is an index-based scheme.

The new marketing plan is being worked out in the backdrop of developments that have extended and strengthened Sundaram Mutual's marketing side. The sales force has been strengthened, and new branches were opened in non-metros such as Lucknow and Jaipur.

Mr Raman had earlier said that the retail investor's importance to the industry would grow - corporates and banks currently contribute about 75-80 per cent of the industry's money. The fund has initiated developments that would help it grow its retail client base.