The Hindu Business Line : ITC travel arm brings out guidebook for tourists

INTERNATIONAL Travel House, the travel arm of ITC Ltd, has launched the `Travel House Guide to Incredible India', to add value to its offer for inbound travellers.

The guidebook, priced at Rs 250, promotes the treasures of India to global travellers, and is expected to act as an effective tool for the company to promote inbound tourism.

According to an official release by the company, the full colour 281-page guidebook supports the tourism department's Incredible India campaign, creating synergy between the efforts of the private sector and the Government for effective results.

The guidebook, which includes the details of the country's most important tourist destinations, is brought out in a conveniently packaged format, useful for all segments of tourist travel.

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