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Our Bureau

Coimbatore , Aug. 10

THE Department of Posts has started sending mailers in the form of a greetings message to match seekers by scanning the matrimonial advertisement inserts in dailies.

"We are on the job. The Coimbatore Railway Mail Service is now picking up the addressee list from the matrimonial columns falling within its jurisdiction, comprising Nilgiris, Salem, Erode, Coimbatore, Namakkal and Dharmapuri district, and sending out greetings message wishing them a good alliance. Apart from the greetings message, we also appeal to these match seekers to entrust the delivery of their wedding invitations once the alliance is finalised," says the Postmaster General (Western Region), Ms Shanthi Nair.

Stating that this was basically to give a fillip to the ePost service introduced by the department a couple of months ago, Ms Nair conceded that the response to this service was lukewarm at present. "The greetings message is aimed at recalling the attention of the people to the ePost service," she said and hinted that marriage bureaus could use ePost as a tool to send horoscopes to match seekers and in turn any reply to the query could also be routed through the same channel.

"Tech-savvy youngsters are more fond of email, instant messages, Net chat etc," she said and pointed out that the advent of modern technological communication tools had affected the postal department's business to some extent. "There is a steady progress in business post. While the corporate mail bookings has recorded a 30 to 40 per cent growth in the last two years, the personal mail volumes has fallen by 15 per cent," Ms Nair said.

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