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Marketing - New Products & Services


Haier unveils appliances in Kerala

Our Bureau

KOCHI: Home appliances brand Haier has launched its products in the Kerala market. The range comprises bottom-mounted refrigerators, washing machines, air-onditioners, microwave ovens, dishwashers.

Mr T.K. Banerjee, President and CEO of Haier India, said that the company would be appointing nearly 350 dealers in the region for marketing the products. All the company's products have got "tremendous response" from the consumers in the northern, eastern and western regions since its launch January this year. By the end of 2004, the number of dealers in the country would go up to 2,000.

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Haier unveils appliances in Kerala



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