MARKETING
STRATEGY
Club Mahindra implements PCMM model
THE Rs 104-crore Chennai-based Mahindra Holiday & Resorts India Ltd has implemented the People Capability Maturity Model (PCMM) at its resort in Goa, to achieve world-class customer service standards as a step towards its goal of becoming a ...
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EVENTS
The Hindu-MetroPlus, Style Spa expo opens in Chennai
LOOKING for furniture, objects for interiors, a fish tank or a curio, head for The Hindu-MetroPlus Lifestyle Show at Chennai Trade Centre. An array of products, including consumer durables, electronics, furniture and interiors, arts ...
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ADVERTISING
ICICI Bank moves credit cards creative account
ICICI Bank has shifted its creative account for its credit cards from Leo Burnett to Enterprise Nexus in Mumbai. The media buying account for ICICI credit cards will, however, continue to rest with Mindshare. Confirming the shift, ICICI Bank ...
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Bajaj Capital hires Madison Creative
CHENNAI: Madison Creative, the full service advertising agency arm of Madison Communications, has bagged the creative duties for Bajaj Capital, which provides financial planning and investment advisory services. The new account is ...
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PROMOTIONS & OFFERS
New offer from BPL Mobile in Kerala
KOCHI: BPL Mobile has launched a new offer, `Call abroad. Fly abroad', in association with Kuwait Airways for its post-paid and pre-paid customers in Kerala. The offer is open to all BPL Mobile subscribers who make ISD calls worth Rs ...
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Whirlpool Onam offer
KOCHI: Whirlpool plans to reward its customers with the `Bhagya chakram' (wheel of fortune) scheme this Onam, which offers a variety of gifts. When the homemaker buys a Whirlpool appliance, they get an opportunity to spin the Bhagya ...
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BRANDS
India to have its own Ford Super Model
THE global modelling industry has its sights on India as is evident in the entry of Ford Models' Super Model of the World contest. Ford Models Inc, which was started by Ms Eileen and Mr Gerard Ford in 1947, has awarded the Ford Super Model ...
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TRENDS
PC sales up 35 pc in April-June: Gartner
The narrowing price differential between desktops and notebooks has catalysed notebook purchases within the small and medium business segment.
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NEW PRODUCTS & SERVICES
Discovery launches lifestyle channel
MOVING away from the past practice of launching channels in India after they have become well-established abroad, Discovery Networks International, the international division of Discovery Communications, has decided to launch a travel and ...
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Hykon launches online UPS in Kerala market
THE Thrissur-based Hykon India (P) Ltd has launched a new 80 kVa online UPS based on microprocessor controlled high frequency technology in the market. The new UPS, with a 3-phase input and 3-phase output, is designed to support sophisticated ...
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Marico launches new functional food range in TN
MARCIO Industries Ltd (Marico) has launched its range of functional foods in Tamil Nadu and plans to spend Rs 1.6 crore on advertising during the next nine months. Mr Arnab Banerjee, Head - New Business, Marico Industries, said that the two new ...
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Style Spa launches new global range
STYLE Spa Furniture Ltd (SSFL) has launched a new range which reflects the company's (formerly known as Gautier) shift from French-style products to those following global trends. Addressing newspersons at the Lifestyle Show 2004 of which Style ...
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Skincare cream from Dr Reddy's
EXPANDING its portfolio of dermatological products, Dr Reddy's Laboratories Ltd has launched a moisturising cream for the treatment of dry skin under the brand Venusia. According to a company press release, , Venusia, made available in 50 gm ...
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Cricketers shine for shoes
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Parryware foray into AP market
PARRYWARE, the bathroom products division of the Rs 600-crore EID Parry (India) Ltd of Murugappa group, has launched its range of taps and fittings here on Thursday. The company has targeted to capture a 10 per cent share in the taps market of ...
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Brand Quest
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