Financial Daily from THE HINDU group of publications
Friday, Aug 13, 2004
Financial Daily from THE HINDU group of publications Friday, Aug 13, 2004 |
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Marketing
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Strategy Variety - Resorts & Amusement Parks Club Mahindra implements PCMM model Our Bureau
Chennai , Aug. 12 THE Rs 104-crore Chennai-based Mahindra Holiday & Resorts India Ltd has implemented the People Capability Maturity Model (PCMM) at its resort in Goa, to achieve world-class customer service standards as a step towards its goal of becoming a global player, Mr Ramesh Ramanathan, Managing Director, has said. The company plans to replicate it at its new resort in Coorg, which will be commissioned next year, and subsequently to all the resorts. Mr Ramanathan said that the total investment for the resort in Coorg is about Rs 45 crore. The PCMM is a tool to assess and evaluate employees, developed by the Carnegie Mellon University's Software Engineering Institute.
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