MARKETING
STRATEGY
LG bid to push mobile handsets
LG Electronics India, after sponsoring the ICC Champions Trophy, cricket clinics and camps, has now introduced a cricket game on its latest mobile phone set. Mr Girish V. Rao, Head - Sales, LG Electronics, said that the colour GSM mobile sets ...
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BPL plans co-branding exercise with Sanyo — Debt restructuring to be over by Sept
THE domestic consumer durables major BPL Ltd, which hived off its mainstay colour television (CTV) business into a 50:50 joint venture with Japan's Sanyo, said it will enter into a co-branding exercise with the global giant and has a plan to ...
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Dabur Foods eyes 10-fold rise in export — Plans packaging unit in India
DABUR Foods Ltd (DFL) is planning a more than 10-fold rise in exports from less than Rs 5 crore to Rs 50 crore in the next three years. Negotiations are on to export fruit pulp and concentrate in bulk form to several European blenders such as ...
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Cavinkare to take Meera national
THE Chennai-based Cavinkare Pvt Ltd plans to take its Meera hair care brand national with the launch of Meera Herbal Hair Oil. The launch will be backed by a Rs 10-crore campaign spread over a nine-month period. Mr K. S. Ramesh, Executive ...
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CUSTOMER RELATIONSHIP MANAGEMENT
AirTel customer service centre in AP
AIRTEL, a private telecom services provider, has commissioned its first 24x7 customer service centre in Andhra Pradesh. Located in a 60,000 sq. ft premises, it would house the company's State corporate office including switching centre, billing ...
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PROMOTIONS & OFFERS
Whirlpool Onam fare
KOCHI: In a unique way to celebrate Onam, Whirlpool is organising a full day family event on August 15 at TDM Hall, Ernakulam. During the event, a recipe contest will be held where the finalists will be drawn from the entries ...
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BRANDS
Canon earmarks Rs 20 cr to promote imaging products
CANON India today said that it would invest Rs 20 crore this year towards brand building, advertising and marketing activities of its consumer imaging business. "We have already invested Rs 10 crore in the first half of this year and will ...
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OUTLOOK
Nimbus looks for rich haul from cricket telecasts
"We expect around Rs 300 crore from the ICC Champions Trophy 2004, 2006 and the ICC Cricket World Cup 2007."
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PEOPLE
Pradeep Tognatta moves to Samsung
SAMSUNG India Electronics Ltd today announced the appointment of Mr Pradeep Tognatta as Senior Vice-President for its home appliances division. Prior to this, Mr Tognatta was managing the Indian operations of Singer India. He has also ...
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NEW PRODUCTS & SERVICES
Sara Lee launches Hanes apparel brand in India
SARA Lee Apparel (India) Pvt Ltd, a 100 per cent subsidiary of Sara Lee Corporation, today announced the launch of Hanes brand in India. Hanes offers a complete selection of innerwear for men including briefs, boxers, vests and crewneck shirts, ...
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Pepsi to test market Gatorade; plans launch of bottled ice tea
SOFT drink giant, PepsiCo, has prepared a blueprint for future growth in India. This involves test marketing its $2-billion sports drink brand Gatorade and expanding the non-carbonated beverages portfolio by launching bottled ice tea. "We plan ...
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World Phone to launch global calling cards
INTERNET service provider World Phone Internet Services Private Ltd (WPISPL) has announced that it will soon launch its World Phone Premium (WPP) international calling cards in major cities of Karnataka. WPISPL has tied up with Paras ...
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Tamper-proof rum launched in Kerala
SHAW Wallace has launched its first tamper-proof rum brand `Black Mischief XXX Rum' in Kerala. The product was launched in the market with a Guala cap - an internationally renowned technology for product safety and is used in all premium ...
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Brand Quest
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