MARKETING
STRATEGY
Wipro eyes acquisitions to grow FMCG business
WIPRO is looking at acquisitions as one of the ways to grow its FMCG business. Having completed the acquisition of the soap brand Chandrika in June this year, Wipro Consumer Care and Lighting (a business unit of Wipro Ltd) is keen to expand its ...
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EVENTS
CII marketing meet from tomorrow
AMIDST a growing global debate on the value of marketing and the necessity for companies to spend exorbitant sums on marketing for fast diminishing returns, Confederation of Indian Industries (CII) will organise a two-day marketing summit from ...
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ADVERTISING
Cricket still the main draw
THE domestic advertising industry's appetite for cricket seems to be growing. While the cost of acquiring rights for cricketing events has moved skywards, the game will continue to be supported by advertisers, who are willing to pump in the ...
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PROMOTIONS & OFFERS
Travel cos luring senior citizens with special holiday packages
INDIAN travel companies are following the lead of their foreign counterparts and have started targeting senior citizens with special packages. This category has been a money-spinner for foreign companies for a long time but had been largely ...
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`Travel Now-Pay Later' from Tourism Malaysia
TOURISM Malaysia, the nodal agency to promote tourism, has announced a special tie-up with Transnet to launch holiday packages to Malaysia on the concept of `Travel Now-Pay Later'. The promotional packages have been launched on zero down ...
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STANDARDS & BENCHMARKS
Coconut Development Board steps up drive to check adulteration
AS the coconut oil prices continued to rule high, rampant adulteration has become prevalent all over the country in branded coconut oil. In a sample study conducted by the Coconut Development Board (CDB) recently in 14 branded packages ...
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NEW PRODUCTS & SERVICES
Daewoo trucks in India by end of this fiscal: Tata Motors
TATA Motors is contemplating launching the heavy commercial vehicle models of the Korean auto major, Daewoo, in India by the end of 2004-05. This was announced by Mr Prem Kumar Verma, head, sales & marketing, commercial vehicle business unit of .
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Nissan launches X-Trail sports vehicle
NISSAN Motor Co Ltd today launched its sports utility vehicle, X-Trail, in India in two grades - Comfort with an ex-showroom price in Chennai of Rs 21.08 lakh and Elegance with a tag of Rs 24.14 lakh. The success of the X-Trail will decide ...
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Parryware unveils products in Kerala market
KOCHI: Parryware, the sanitary ware division of EID Parry Ltd, has unveiled its complete range of taps and fittings in the Kerala market. These products were already launched in Tamil Nadu and Karnataka and would be extended across the ...
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Brand Quest
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