MARKETING
STRATEGY
VSNL to launch low-priced broadband service
VSNL is aggressively expanding its Internet and broadband business by extending its reach to over 100 cities. The company is making large investments to launch its broadband services at tariffs comparable to dial-up accounts. The broadband ...
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UB inks bottling pacts in Thailand, Lanka and Pak
THE UB Spirits Division, the world's fourth largest spirits marketer by volume, has entered into bottling agreements in Thailand, Sri Lanka and Pakistan as part of a move to take its rum brands and Black Dog scotch whisky to overseas markets. ...
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Maruti to hike capacity for Alto
SALES of Maruti Udyog's compact car Alto may be impacted by supply constraints over the next few months. The Alto has seen a sharp jump in sales this year, overtaking the company's bread-and-butter car Maruti 800 to become the largest selling ...
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Small savings through lottery!
With a tie-up, Inlott outlets will look not just to encourage awareness on small savings but also inculcate the saving habit.
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IPR
Mysore Silks to protect its IPR; seeks geographical indication
THE name `Mysore Silk' may be on its way to becoming just as special as Champagne, Bordeaux or Scotch. And just as well guarded as any of them. Copycats beware. The Karnataka Silk Industries Corporation has applied to get its elegant, ...
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EVENTS
Mumbai to host FICCI rural marketing meet
RURAL India, with a substantial improvement in purchasing power, increasing brand consciousness and rapid spread of communication network, presents a growing potential for the corporate sector. Greater penetration of television and other mass ...
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ADVERTISING
Rathore lands historic medal, but advertisers may not line up
MARKSMAN Rajyavardhan Singh Rathore may have created history in the Olympic Games by winning the first-ever individual silver medal for India, but sponsorship and advertising support are unlikely to come by for his sport — shooting — ...
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PROMOTIONS & OFFERS
Taj group unveils special Goa monsoon offers
THE Taj Group has announced two special monsoon offers at the Taj Leisure Hotels in Goa. According to an official statement, the `Three for Two' holiday offer and the `Bed and Breakfast' holiday offer are valid till September 30, at the three ...
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RETAILING
Indian retail sector most fragmented: Study
THE $180-billion Indian retail market is, by far, the most fragmented in the world, with just 2 per cent of the entire retailing business being carried out by the organised sector, according to a Crisil report. While organised retail makes up ...
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Classic Diamonds plans HK store
CLASSIC Diamonds (India) Ltd on Tuesday announced plans to open its first international exclusive retail diamond jewellery store in Hong Kong under its flagship brand, Classic Jewels, by March 2005. The store will be located in Hong Kong's ...
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PIRACY
Machinery for counterfeit FMCG items seized
COUNTERFEITS and pass-offs continue to trouble the FMCG industry, with the Government estimated to lose close to Rs 900 crore per annum in unpaid excise duty, sales tax and other levies. Disclosing this, the Federation of Indian Chambers of ...
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Mattel Toys takes action against counterfeiters
A raid by Mattel Toys (India) Pvt Ltd on manufacturers of counterfeit bags and apparel printers has resulted in the seizure of 16,000 Barbie stickers, 60 T-shirts, 18 printing screens, and 1,100 swatches bearing the impugned Barbie trade mark , ...
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PEOPLE
2 Indians among PepsiCo's top global salespeople
PEPSICO on Tuesday announced that Mr Anjan Patole and Mr Kapil Agarwal of PepsiCo India Holdings were among the company's top salespeople during a special awards ceremony held at PepsiCo Headquarters in Purchase, New York. Mr Patole, Franchise ...
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NEW PRODUCTS & SERVICES
RoadWaves launches vehicle tracking device
ROADWAVES Wireless Technologies (P) Ltd has launched Markker, a vehicle tracking device. The device can be connected to the battery of a vehicle and help track the vehicle's location and the speed at which it is moving. According to Mr Suresh ...
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Mobile currency counter
HYDERABAD: Anand's Banking Automation, a marketing agency, has introduced a new `Mobile currency counter', in two different versions. The first version, which is a battery-operated gadget, can accurately and quickly count currency ...
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HCL's NeoPod hits market
HCL Infosystems has launched new MP3 player - the NeoPod - in the domestic market. Talking to presspersons, Mr Ajai Chowdhry, Chairman and Chief Executive Office, HCL Infosystems, said the new player would come in with preloaded songs, ...
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Brand Quest
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