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Our Bureau

New Delhi , Aug. 18

SAMSUNG Corporation has introduced India-specific packs to counter the grey market in the storage media device segment.

In a release to the media, the company said it had a 27 per cent share of the branded market in the segment.

Mr Rajiv Gupta, Country Head of Samsung Corporation, said, "The grey segment accounts for nearly 75 per cent of the total market for storage media devices such as floppies, CDs and DVDs."

In terms of volumes, the total storage media devices segment has been pegged at 500 million pieces annually. Of this, the branded segment comprises 120 million pieces valued at Rs 250 crore.

In India, Samsung's storage media devices are imported and distributed exclusively by the Veeline Media Ltd.

Mr Anil Gupta, Managing Director of Veeline Media Ltd, said, "The products would be retailed through the company's sales network. With the introduction of new packs, Samsung's share is expected to go up to 32 per cent in the current fiscal. This would translate into incremental sales of Rs 15 crore-Rs 18 crore."

More Stories on : New Products & Services | Storage | Hardware

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