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Our Bureau

Chennai , Aug. 19

THE Dainik Bhaskar Indian Marketing Awards have been introduced, with publishing company exchange4media as the facilitator.

Mr Sushil Pandit, Executive Director of exchange4media, told newspersons in Chennai that the awards, which will recognise excellence in marketing, will take into account parameters such as market share, profit, price of customer acquisition and viability of marketing efforts.

There are 30 award categories, and this year's theme will be `marketing communications.'

Mr Harish Bijoor, CEO, Harish Bijoor Consults, will be the Chairman of the Organising Committee. Apart from Mr Bijoor, Mr Mike Khanna, Chief Executive Officer, JWT India, Mr Nirvik Singh, Chairman, South Asia, Grey Global Group, Mr Pranesh Mishra, President & COO, Lowe India and Mr Prasoon Joshi, Regional Creative Director, South & South East Asia, McCann Erickson, among others, will be part of the jury.

While the nomination process has already started, the final awards ceremony will take place Delhi on September 29. Audit firm KPMG will handle the nomination process while Quadra Advisory is the knowledge partner.

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