Financial Daily from THE HINDU group of publications
Saturday, Aug 21, 2004
Financial Daily from THE HINDU group of publications Saturday, Aug 21, 2004 |
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Logistics
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Supply Chain Management Blue Dart flags off `Rakhee Express' Our Buerau
Mumbai , Aug. 20 BLUE Dart has announced the launch of Rakhee Express, a product designed specifically for the festival of Raksha Bandhan. According to an official statement, the special service will be available at Blue Dart counters in Mumbai, Delhi, Bangalore, Kolkata, and Pune. The company has designed special decorative envelopes to mail the rakhees in. According to the Senior Vice-President, Marketing and Projects, Ms Tulsi Mirchandaney, "Rakhee Express is a special service provided by Blue Dart each year. It underlines our promise of trust and security." Blue Dart has a 39 per cent share of the domestic market for domestic express deliveries. With a dedicated aviation infrastructure, it offers delivery of consignments to over 13,700 locations across the country.
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