Financial Daily from THE HINDU group of publications
Saturday, Aug 21, 2004
Financial Daily from THE HINDU group of publications Saturday, Aug 21, 2004 |
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Marketing
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Strategy Variety - Sports Aaj Tak pact with Set MAX for cricket updates Our Bureau
New Delhi , Aug. 20 AAJ Tak and Set MAX have entered into an exclusive marketing tie-up for the forthcoming Videocon Cup - Super Challenge 2004. MAX will provide access to its commentators and other panellists to Aaj Tak for its half-hour cricket capsule, Runbhoomi. India, Pakistan and Australia compete with each other in the tournament in the Netherlands. Aaj Tak's Mr Rajesh Sheshadri said, "Cricket rules the hearts of millions of Indians. This association is in line with our objective of providing value-added programming to our viewers." Mr Tushar Shah, Vice-President (Marketing and Commercial), MAX, said, "This marks the beginning of a new era in marketing in the television domain. MAX is known for innovation, creativity and attitude, and this tie-up is an example of all three coming together to create a win-win situation for both Aaj Tak and MAX."
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