The Hindu Business Line : K-Link Healthcare to market local product

K-LINK Healthcare, the Indian arm of Malaysian direct sales company, K-Link International, is procuring its first local product from a Kochi-based contract manufacturer, Arjuna Herbal Extracts.

The new product, made of flax seeds, supposedly the richest source of essential fatty acid (EFA), is to be marketed as a dietary supplement.

Mr P. Devadas, Director of K-Link Healthcare, said here today that the parent company plans to outsource the product for its international distribution chain also. "We are also looking at opportunities to outsource some ayurvedic, homeopathic and cosmetic products from the country for global marketing."

K-Link International, a $40 million company, has a marketing presence in 47 countries. "It is purely a marketing company and does not have manufacturing outfits of its own. The products are sourced from a string of contract manufacturers located in different countries. We also rely on contract R&D," Mr Devadas said. In India, K-Link Healthcare, so far has been importing 15 products and selling mainly through a network of 25,000 distributor-members. Sales turnover achieved by K-Link Healthcare during 2003-04 was around Rs 18 crore.

More Stories on : Direct Marketing | Healthcare Products

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
SBI kicks off fresh retail loan bait with Onam offer

Music channels bank on talent hunt, reality shows

Voltas to break price barrier in more segments

Competition Act changes may dilute panel's powers

K-Link Healthcare to market local product

Sony aims 50% increase in sales

Diebold to launch teller assist system

Café Coffee Day plans Rs 20-cr expansion

`India, China hotspots for fakes' — HP rolls out multi-pronged battle

KBC may be back on air in next April

`Low-cost airlines no threat to Rlys'