MARKETING
STRATEGY
Taj Hotels forges tie-up with Raffles International
TAJ Hotels, Resorts and Palaces has joined the Singapore-based Raffles International Ltd in a marketing alliance that aims to leverage cross-promotional opportunities. Raffles International is the hotel management arm of Raffles Holdings Ltd, ...
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Airtel pre-paid tariffs slashed by 60 pc
THE battle for the pre-paid mobile market heated up today with Bharti Cellular announcing up to 60 per cent reduction in its tariffs. The move follows a similar tariff cut by Reliance Infocomm last week. As per the new tariffs, local call rates ...
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2 new schemes from Chennai Telephones
CHENNAI Telephones will launch two more billing schemes and SMS facilities for its landline customers from September 1, according to its Chief General Manager, Mr K.B. Brahmadathan. At a press conference here on Tuesday, he said the ...
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IPR
IPR courts needed to curb counterfeit: Govt
THE Government on Tuesday stressed the need to set up IPR courts for speedy disposal of cases and to check counterfeit. The Minister of State for Law and Justice, Mr K. Venkatapathy, said such courts would allow judicial officers and enforcing ...
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EVENTS
Chennai to host 2-day workshop on marketing
HONEYMOON for Life, a workshop on service as a competitive tool, is being conducted in Chennai on September 3 and 4. Speaking to Business Line, Mr Ramanujam Sridhar, CEO, brand-comm, also one of the programme directors, said the workshop ...
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ADVERTISING
Everest bags Rs 25-cr biz
EVEREST Integrated Communication has acquired new business worth over Rs 25 crore in billings over the last two months. These included Zandu Pancharishta and Siemens Home Appliances in Mumbai, and the Aaj Tak news channel and Bharat Hotels in ...
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PIRACY
`Fake auto spares market near $1 b'
DESPITE producing high-quality auto components in India, counterfeit spare makers are thriving in the country, with the market for fake parts estimated at close to $1 billion (around Rs 4,700 crore). ``Counterfeit spares account for as much as ...
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STANDARDS & BENCHMARKS
SEA gets ISO certification
EVEN as the usually staid oilseeds processing industry is struggling to cope with a series of internal and external challenges, the country's premier association for the vegetable oil industry and trade, Solvent Extractors' Association of India ...
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NEW PRODUCTS & SERVICES
Kuoni launches revamped e-booking platform
KUONI Travel Group India on Tuesday announced the launch of a refurbished e-booking platform for providing negotiated hotel rates to customers. The platform - Resnet - is expected to add around Rs 100 crore annually to the company's topline over ...
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Grasim unveils two new suiting fabrics
GRASIM Suitings, a division of Aditya Birla Group, on Tuesday launched two new ranges of suiting fabrics under the brand name Leeds and Venetia to focus on sub-brands. Speaking at a press conference, Mr S. Krishnamoorthy, Chief Operating ...
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Bringing glitter to ties
A TIE is a tie is a tie and it is just another part of a gentleman's accessories, right? Wrong! The humble tie that gentlemen wear to add that formal touch to their attire is all set to become a lifestyle statement, thanks to Suasish Diamonds, ...
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ITC launches agarbathi in Kerala
KOCHI: ITC Ltd has launched Mangal Deep, a new brand of incense sticks in the State. Mangal Deep offers a choice of three pack sizes priced Rs 2 for 10 sticks. Initially, the products will be available in `three-in-one' (sandal, bouquet ...
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Brand Quest
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