MARKETING
ADVERTISING
Aircraft as an ad medium
The A-320, which was deployed for the inaugural flight of the airline to Delhi, had the colours and logo of NDTV, a news channel, painted on it. Exactly a year ago, the airline painted the entire aircraft, which was deployed for the inaugural ...
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`Indian advertising must carve a niche for itself'
THE advertising industry in India should take a leaf from the software industry and carve a niche for itself, rather than hanker for the West's approval, said Mr Ramanujam Sridhar, CEO, brand-comm. He was speaking on `Globalisation of Indian ...
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Red Tape shoes ad account shifts to Percept H
RED Tape, the premium footwear brand from Mirza Tanners, has shifted its advertising account from Publicis India to Percept H in Mumbai. Subsequently, its media buying account has also moved to Carat India. Without disclosing the size of the ...
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CHANNELS AND FRANCHISES
New dealer for Eicher Motors
EICHER Motors, the leading tractor manufacturer, enjoys a market share of 56 per cent in Andhra Pradesh in the 7-11 tonne GVW segment and is making attempts to increase it further, Mr A.K. Birla, the Director (Marketing), has said.] He was ...
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RETAILING
Barista to set up 60 outlets in 12 months
BARISTA Coffee Company Ltd, the coffee retailing company in which the Sterling Group has a majority stake, plans to scale up operations with 60 new outlets in the next 10 to12 months. Mr Brotin Banerjee, Head, Marketing and Strategy, said the ...
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NEW PRODUCTS & SERVICES
BenQ unveils new mobile handset model
BENQ India Pvt Ltd, a subsidiary of the $ 3-billion Taiwanese digital lifestyle devices company, has introduced a new mobile phone model. Called the M 300, the phone comes with a 110 K integrated digital camera, said Mr G. Prasanna, Business ...
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Air Deccan kicks off flights with Rs 500 fare
INDIA'S first no-frills airline, Air Deccan on Wednesday launched a direct flight from Bangalore to Delhi at fares as low as Rs 500. The Air Deccan's Managing Director, Capt G.R. Gopinath, said the airline has already sold 100 seats at Rs 500 ...
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Ford to launch Fusion in Dec — India's first `crossover' car to cost between Rs 5 lakh - Rs 7 lakh
The Ford India Managing Director and President, Mr David Friedman, told newspersons on Wednesday that the company has combined elements from different pedigrees of vehicles to create India's first urban utility vehicle (UAV). The car is a ...
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Goodlass new product for interior decor
MUMBAI: Goodlass Nerolac Paints Ltd has announced the launch of Nerolac Plastic Emulsion, an economy acrylic emulsion for interior decor. The product will be offered in many shades through the company's outlets. ...
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Accord Filters to clinch Korean deal; launches new water filter
PUNE-based Accord Filters Pvt Ltd said here on Wednesday that it is close to entering into a supply arrangement with Korean kitchen appliances manufacturer Donyong. Accord Filters, a player in the domestic `point of use' water purifier ...
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Hyundai puts off Getz launch due to truckers' strike
HYUNDAI Motor India Ltd (HMIL), set to log exports of Rs 1,000 crore on August 27, will now be launching its latest hatchback Getz by September 15 instead of the proposed launch either late this month or early next month due to the ongoing ...
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Brand Quest
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