Financial Daily from THE HINDU group of publications Saturday, Aug 28, 2004 |
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Info-Tech
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Telecommunications Marketing - Strategy Hutch extends flat tariffs to post-paid plans Our Bureau
Mumbai , Aug. 27 TAKING the mobile price war a step further, Hutch today extended its `flat rate' tariff structure from its pre-paid service to its post-paid service on its Talk 150 plan. The mobile rate war, started by Reliance Infocomm on August 15, has so far been confined to the pre-paid mobile user segment only. Hutch, which on the whole enjoys the highest Average Revenue Per User (ARPUs) in the country, has now introduced a post-paid rate of 99 paise per minute to any mobile (numbers starting with 9) on its Talk 150 plan, and an STD rate of Rs. 2.25 per minute to any phone in the country. "It is difficult for subscribers to differentiate between Hutch and non-Hutch numbers, especially with the allocation of the new numbering series in all circles. To avoid confusion, Hutch has introduced uniform rates for all mobile calls within the same circle and all long distance calls within the country," said Mr Harit Nagpal, Chief Marketing Officer, Hutch. All existing and new Hutch post-paid users on the Talk 150 plan can subscribe to the new tariffs, at a monthly fee of Rs 25 for each subscription. Hutch users not opting for this promotion will anyway pay a lower rate of Rs 1.69 for all local calls, said a company release.
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