Financial Daily from THE HINDU group of publications Saturday, Aug 28, 2004 |
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Variety
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Lifestyle Marketing - Strategy Godfrey Phillips unveils mobile smoking lounge in Mumbai Our Bureau
SMOKERS ONLY: The first mobile smoking lounge in Mumbai, a furnished and air-conditioned room on wheels, that serves as the perfect retreat for those who want their puff, without affecting the sensibilities of non-smokers in public places. - Paul Noronha
Mumbai , Aug. 27 NOW, a mobile smoking lounge too for Mumbai residents. Cigarette manufacturer, Godfrey Phillips, today unveiled Mumbai's mobile smoking lounge - an air-conditioned mini bus that will move around the city and park at various points. Smokers can literally cool their heels while taking a puff inside the lounge, which also doubles up as a stall selling soft drinks and Four Square, the brand of Godfrey Phillips. The company said it would place the mobile smoking lounge (MSL) at high footfalls areas like Crossroads, Phoenix Mills and Imax. ``Final placements of MSLs will be decided based on consumer response to our initial placements,'' an official of the company said at the launch function.
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