Financial Daily from THE HINDU group of publications
Saturday, Aug 28, 2004

News
Features
Stocks
Cross Currency
Shipping
Archives
Google

Group Sites

Variety - Lifestyle
Marketing - Strategy


Godfrey Phillips unveils mobile smoking lounge in Mumbai

Our Bureau


SMOKERS ONLY: The first mobile smoking lounge in Mumbai, a furnished and air-conditioned room on wheels, that serves as the perfect retreat for those who want their puff, without affecting the sensibilities of non-smokers in public places. - Paul Noronha

Mumbai , Aug. 27

NOW, a mobile smoking lounge too for Mumbai residents. Cigarette manufacturer, Godfrey Phillips, today unveiled Mumbai's mobile smoking lounge - an air-conditioned mini bus that will move around the city and park at various points.

Smokers can literally cool their heels while taking a puff inside the lounge, which also doubles up as a stall selling soft drinks and Four Square, the brand of Godfrey Phillips.

The company said it would place the mobile smoking lounge (MSL) at high footfalls areas like Crossroads, Phoenix Mills and Imax.

``Final placements of MSLs will be decided based on consumer response to our initial placements,'' an official of the company said at the launch function.

More Stories on : Lifestyle | Strategy | Cigarettes | Maharashtra

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page



Stories in this Section
Nehru Zoo elephant dead


`It'll soon be boom time for the wedding industry'
Godfrey Phillips unveils mobile smoking lounge in Mumbai
Welcoming Onam
Krishna Pushkaram begins today



The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright © 2004, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line