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Tuesday, Aug 31, 2004

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Retailers in AP plan `Amul Yatra' to Gujarat

K.V. Kurmanath

Hyderabad , Aug. 30

A GROUP of 45 retailers of Amul products in Andhra Pradesh are going on a two-day `Amul Yatra' to Gujarat, home to the dairy major. They will visit remotest villages of Gujarat to see for themselves how the organisation is working.

During the yatra, which is slated for October, Amul would showcase how the co-operative works, right from procurement, tests to count SNF (solids-not-fat), and how milk are processed at Mother Dairy.

Though Amul has been organising similar trips for distributors across the country, it is for the first time that retailers are included for such yatras, Mr K. Ramamoorthy, Amul's in-charge for Hyderabad region told Business Line.

"The yatra will give them insights into the functioning of the organisation. They will see how farmers stand in long queues holding vessels of myriad sizes at the procurements centres. They will also appreciate how they get money on the spot and how they get things they may want for their cattle, " he said.

The idea was floated by distributors from Orissa who told the management that they would like to know how the organisation worked.

"They were taken to Gujarat. After that the management wanted to replicate the idea with distributors of all States," he said.

"Now, it's the turn of retailers. Retailers from Chennai and Bangalore had been taken on Amul Yatras," Mr Ramamoorthy said.

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