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K&K Health in talks with banks for fitness finance
Our Bureau
Hyderabad
,
Aug. 31
K&K Health Care (P) Ltd, the Delhi-based fitness and healthcare equipment manufacturing and marketing company, is currently negotiating with banks and lending institutions for providing finance to customers for the purchase of fitness and healthcare equipment, according to its Chief Executive Officer, Mr Dinesh Kapoor.
Addressing newspersons here on Tuesday on the eve of launching `Euro Fitness' range of equipment, Mr Kapoor said the idea was to aggressively penetrate into the middle-income group population where the health consciousness has been growing significantly.
Arora Enterprises was appointed the distributor for Andhra Pradesh.
In view of the quality consciousness in the high-income groups with substantial disposable incomes, the company is currently importing the `Euro Fitness' range of products of the German fitness equipment major, Euro Fitness, from its Thailand production base, he said.
The Indian fitness equipment industry, which is currently estimated at around Rs 50 crore is expected to grow between 50 to 100 per cent owing to increasing health consciousness among the working population. According to Mr Kapoor, his company is currently enjoying a 60 per cent share of this market with a turnover of little over Rs 30 crore.
During the current year, the company is mainly focussing on hotels, fitness centres, government institutions, corporate houses and hospitals, apart from the public, he said.
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