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Thursday, September 09, 2004

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MARKETING

STRATEGY
MTNL cuts tariffs
THE State-owned Mahanagar Telephone Nigam Ltd, on Wednesday, joined the ongoing tariff war by announcing a whopping 50 per cent reduction in STD rates for both fixed and cellular subscribers. It also reduced local call tariffs for its mobile ... More

Discovery plans to air feature on tech wonders
A ROBOTIC baby-sitter and an intelligent home wired with devices that will let you get entertained without having to miss important work at office are some of the future technologies that will be beamed through a programme called `Digital Cool' ... More

Godrej pest control in 7 more cities
GODREJ Hi Care Pest Management Service has now launched its service across seven more cities - Delhi, Pune, Chennai, Bangalore, Kolkata, Ahmedabad and Hyderabad, having started operations from Mumbai in February 2003. The company offers ... More

Etihad woos India with free flights
The airline will begin its India operations on September 26 with 7 weekly flights between Abu Dhabi and Mumbai. More

IPR
Eli Lilly's exclusive marketing right under legal cloud
A SHADOW has been cast on the exclusive marketing right (EMR) recently granted by the Patents Office to Eli Lilly for its anti-impotence drug Cialis. Following a recent Calcutta High Court order, a letter has been ... More

ADVERTISING
Euro RSCG bags Polaris associate's account
EURO RSCG, Chennai, has bagged the creative account of Polaris' associate company Empower Works Ltd, which provides human resource management software under the Adrenalin brand name. The company is now in the process of being renamed Adrenalin ... More

East meeting West?
Beside a hoarding of a foreign telecom company is a farmer quenching his thirst oblivious to the changing technological skyline, in the Capital.

More

MARKET SHARES
Mobile subscriber base closing in on fixed line — BSNL adds 6.2 lakh customers in August
STATE-OWNED Bharat Sanchar Nigam Ltd has created a record by adding 6.2 lakh mobile subscribers in August, making it the highest month-on-month addition by any GSM operator ever since cellular telephony was introduced in the country. Reliance ... More

BRANDS
Henkel Spic extends Pril brand to glass cleaners
HENKEL Spic India Ltd has extended its dishwash brand Pril to glass and surface cleaners and is phasing out the Brisk brand of glass cleaner. Pril, which has gained market leadership in the dishwash liquid segment, was extended to the dishwash ... More

PIRACY
PM concerned over sale, production of spurious drugs
EVEN as pharmaceutical companies have expressed their worry over excessive price control by the Government, the Prime Minister, Dr Manmohan Singh, seems concerned over the issue of the unrelenting sale of spurious drugs. Dr Singh had broached ... More

STANDARDS & BENCHMARKS
45 seafood exporters get safe processing certification
THE Marine Products Export Development Authority (MPEDA) has issued Hazard Analysis and Critical Control Point (HACCP) compliance certificates to 45 companies in the country. HACCP certification is issued for safe and sanitary processing of ... More

NEW PRODUCTS & SERVICES
Honda rolls out Unicorn; to invest Rs 500 cr
HONDA Motorcycle and Scooter India (HMSI) today announced its foray into the Indian motorcycle market with the unveiling of its bike, the Unicorn. The Unicorn comes with a four-stroke, 150 cc engine and would be made available in the market ... More

Heinz to introduce chilli variant of tomato ketchup
"The tomato chilli variant is being test marketed in certain markets and there are no plans to manufacture the variant locally." More

TVS-E launches thermal printer
CHENNAI: TVS Electronics, computer peripherals manufacturer, announced its entry into the thermal printing category, with the launch of TVS Smart, a compact thermal printer. TVS Smart is suited for billing, receipt, label, tickets and ... More


Brand Quest



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Top Stories
Tata Tea, Tetley on the prowl for acquisitions


Sugar mills begin importing rectified spirit, molasses

Siemens to invest Rs 100 cr; open to acquisitions

Mobile subscriber base closing in on fixed line — BSNL adds 6.2 lakh customers in August

`Retain 75 pc upfront payment at Appellate DRT stage' — Banks to press for stern steps on NPAs

Gold, savings and P&P sector — Foolish governments, smart women

Looking back
Aug. 29-Sep. 4
ICC not to permit on-screen ads during Super Series

Pepsi tops brand recall; Benz scores most as status symbol

Dabur earmarks Rs 200 cr for brand acquisitions

Row over palm oil carotenoid norms intensifies

Fashion, retail firms join hands to improve talent pool

Indian Oil plans retail foray into South Africa


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