MARKETING
STRATEGY
MTNL cuts tariffs
THE State-owned Mahanagar Telephone Nigam Ltd, on Wednesday, joined the ongoing tariff war by announcing a whopping 50 per cent reduction in STD rates for both fixed and cellular subscribers. It also reduced local call tariffs for its mobile ...
More
Discovery plans to air feature on tech wonders
A ROBOTIC baby-sitter and an intelligent home wired with devices that will let you get entertained without having to miss important work at office are some of the future technologies that will be beamed through a programme called `Digital Cool' ...
More
Godrej pest control in 7 more cities
GODREJ Hi Care Pest Management Service has now launched its service across seven more cities - Delhi, Pune, Chennai, Bangalore, Kolkata, Ahmedabad and Hyderabad, having started operations from Mumbai in February 2003. The company offers ...
More
Etihad woos India with free flights
The airline will begin its India operations on September 26 with 7 weekly flights between Abu Dhabi and Mumbai.
More
IPR
Eli Lilly's exclusive marketing right under legal cloud
A SHADOW has been cast on the exclusive marketing right (EMR) recently granted by the Patents Office to Eli Lilly for its anti-impotence drug Cialis. Following a recent Calcutta High Court order, a letter has been ...
More
ADVERTISING
Euro RSCG bags Polaris associate's account
EURO RSCG, Chennai, has bagged the creative account of Polaris' associate company Empower Works Ltd, which provides human resource management software under the Adrenalin brand name. The company is now in the process of being renamed Adrenalin ...
More
East meeting West?
Beside a hoarding of a foreign telecom company is a farmer quenching his thirst oblivious to the changing technological skyline, in the Capital.
|