MARKETING
STRATEGY
Air Sahara unveils `Steal fares' on six sectors
THE battle to woo the domestic air traveller is hotting up. Air Sahara on Monday announced `Steal fares' through which passengers can avail themselves of substantial savings on select to-and-fro flights on six sectors. These include ...
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Bharat Overseas hires marketing consultants
BHARAT Overseas Bank has announced hiring of consultants for a variety of jobs. It has engaged the services of Mentor Consulting of Chennai to spruce up its marketing capabilities. Bharat Overseas Bank, which has recently implemented a core ...
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HBO to be back in Turner stable from January
ENGLISH movie channel HBO will return to the Turner-fold from January next year after being part of the Sony Entertainment Television (SET)-Discovery's One Alliance for two years. Effective from January 1, 2005, Turner International India will ...
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Coke costlier by Rs 2 in select markets?
MERGERS & ACQUISITIONS
`WPP's acquisition of Grey has no implications for India'
"JWT has always fought tooth and nail with Ogilvy. With the inclusion of Grey Worldwide, such agencies will continue to compete with each other. "
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ADVERTISING
Marketing goodies in US... try advertising in India
THERE was a time when the various `universities' in and around London used to advertise in the Indian media. And to good effect, the clientele for these myriad universities — more often than not little better than some of the type-writing ...
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Violation of ICC clause — Tata Tele to remove hoardings featuring Saurav, Pathan
TATA Teleservices seems to have been caught off-guard after the International Cricket Council (ICC) said that the telecom company had infringed the ambush marketing clause by using skipper Saurav Ganguly and bowler Irfan Pathan in its latest ad ...
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NEW PRODUCTS & SERVICES
Microsoft launches range of hardware devices — Password is passé; fingerprint is in-thing
MICROSOFT on Monday announced a range of hardware input devices including mouse and keyboards in India, and said it was looking at doubling the current growth rate of 100 per cent in the hardware space. The company has also initiated a research ...
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Titan unveils new bridal jewellery watch collection
TITAN has launched its new bridal jewellery watch collection under the Nebula brand in the South. Priced between Rs 35,000 and Rs 41,000, this range is crafted from18-carat gold and precious stones. Ms Simeran Bhasin, Brand Manger-Nebula, Titan ...
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MTR unveils 2 new instant mixes
MTR Foods Ltd has announced the launch of two new instant mixes - Puttu and Appam - in an easy-to-make style. "We are extremely delighted to embark on this culinary journey and bring easy access of these master recipes to our consumers," ...
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Manish Malhotra brings `MM' label to Bangalore
"BOLLYWOOD has come a long way since the time producers' cheques used to bounce," says designer, Mr Manish Malhotra, adding, "And I have worked really hard to change that." Mr Malhotra shot into limelight 13 years ago when he worked with Juhi ...
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Brand Quest
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