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Our Bureau

Mumbai , Sept. 13

THE board of Zee Telefilms Ltd (ZTL) met on Monday to decide on making a fresh bid for the rights to telecast cricket matches to be held in India but the company did not reveal the outcome of the meeting.

The company will make its decision known on Tuesday after it files an affidavit in the Bombay High Court, said Mr Ashish Kaul, Vice-President - Corporate and Brand Development, ZTL.

The board meeting was convened after the Bombay High Court proposed that both Zee and ESPN-Star Sports go in for a fresh and final bid for the rights to telecast domestic and international cricket played in India for four years starting October. Analysts are of the view that in the event a re-bid takes place, the price of the rights would go above $308 million. At these price levels, the broadcast rights would probably be economically unviable.

According to Mr Kaul, ZTL is fully aware of the business prospects of cricket broadcast rights. "Cricket is a positive product. We know what we are getting into," he said.

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