MARKETING
STRATEGY
Murree Brewery in talks to take Indian spirits to Pak
PAKISTAN'S alcoholic beverage group Murree Brewery Company Ltd, is in talks with Indian spirits majors for manufacturing and marketing alliances as the latter seeks a presence in that country's drinks market. Pakistan has an official ban on ...
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UTI schemes to be sold at post offices
THE Department of Posts (DoP) and UTI Mutual Fund on Tuesday announced a strategic tie-up for distribution of the latter's mutual fund schemes through select post offices. Initially, UTI MF will be focusing on retailing five schemes through 50 ...
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Idea, CNBC to host transform India series
IDEA Cellular Ltd, the private telecom operator, has partnered with CNBC, the business channel, to bring in a series of programmes titled the power of Idea that seek to transform the society and show alternative approaches to development be it ...
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Jaya TV lines up new programmes
JAYA TV has decided to air a dubbed English movie every week and launch a slew of new programmes, including a reality show hosted by actress Lakshmi, as it goes for a content makeover. Mr K. Balaswaminathan, Vice-President (Marketing), said ...
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PROMOTIONS & OFFERS
Nokia mobile gaming contest
TO capitalise on the growing popularity of mobile gaming, Nokia on Tuesday flagged off the first ever-mobile gaming championship titled `N-Gage QD Challenge Mobile Gaming Championship' "Our strategic intent is to become the world leader in ...
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RETAILING
Egana India opens lifestyle store in Bangalore
ESPIRIT, Pierre Cardin, Carrera need no introduction to the highly fashion conscious Bangaloreans. And yet the brands housed in lifestyle stores exult themselves to become more attractive to be able to retain their value and panache. Egana ...
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MARKETING RESEARCH
MRUC to study efficacy of outdoor media
MEDIA planners in need of information on the effectiveness of outdoor media can breathe a sigh of relief, with the Media Research Users Council (MRUC), the governing body of Indian Readership Survey, planning to set up a research product to ...
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OUTLOOK
P&G planning to set up 3rd facility in India
FOLLOWING the handsome volume gains in the shampoo segment over the last few months due to price cuts, Procter & Gamble has begun thinking in terms of setting up its third manufacturing facility in the country. At present, the company ...
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NEW PRODUCTS & SERVICES
Tata Motors unveils Indigo Marina — To be positioned as `everyday use vehicle'
TATA Motors on Tuesday unveiled its much-awaited estate, the Indigo Marina, backing it with a promise to "mainstream the segment", which has not had a very sizzling track record in India and has in fact suffered from less-than-lukewarm ...
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HP expands product range
RIDING on a strong performance in imaging and printing categories in April-June quarter 2004 as per research firm IDC, Hewlett Packard today announced the expansion of its consumer product portfolio with the launch of three new digital cameras ...
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AirTel launches virtual STD/ISD calling cards
The prepaid calling card offers savings of up to 55 per cent on the usual ISD calling bills.
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Dhanus Tech launches global calling card for Indian travellers
THE Chennai-based Dhanus Technologies has launched a prepaid international calling card for Indians travelling abroad. The card is priced at Rs 1,500, which includes processing fee of Rs 225 and usage value of Rs 1,275, said the Chairman, Mr ...
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Truly mobile
Mr Samuel Selvakumar, Chief Executive Officer, Hutchison Essar South, during the launch of Mobile Hutch shops in Bangalore on Tuesday.
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