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Thursday, September 16, 2004

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MARKETING

STRATEGY
Bharti to bring all telecom services under Airtel brand
BHARTI Tele-Ventures said that it was unifying all its telecom services under the flagship brand Airtel. The move is aimed at projecting the company as an integrated telecom services player and offering Bharti customers a single window interface ... More

LifeStyle Weekends show featuring Aasma
"The idea of Lifestyle Weekends stemmed from the basic need of enriching the shopping experience at our stores." More

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  • Special invitee to AAAI panel

    BRANDS
    Ray+Keshavan fashions brand map
    THE Bangalore-based brand identity and design consultant, Ray+Keshavan Design, has revamped Airtel's "brand architecture" while integrating its different brands - IndiaOne, Touchtel, Bharti Broadband and Airtel - under the Airtel ... More

    STANDARDS & BENCHMARKS
    BIS to develop India-specific norms for auto steel
    THE Bureau of Indian Standards (BIS) will develop India-specific standards for steel to be used in automobiles manufactured in the country. This will be applicable to all automobiles, including two-wheelers and tractors. BIS, however, will try ... More

    PEOPLE
    Zain Raj is Euro RSCG Chicago's marketing chief
    MR Zain Raj, who began his career at Grey Advertising, Mumbai, has been appointed Executive Vice-President and Chief Marketing Officer of Euro RSCG Chicago. He will partner with Mr Ron Bess, Euro RSCG Chicago CEO, and Chief Creative Officer ... More

    Colvyn Harris to be next CEO of JWT
    Mr Kamal Oberoi, currently President of JWT India, will become the Chairman of the Group's new venture to be announced later this year. More

    NEW PRODUCTS & SERVICES
    Sonata launches new range of watches
    SONATA announced the launch of a new range of gold-plated watches. "Sonata has established itself as a watch of unbeatable value for the customer, and being a Tata product is implicit. Our decision to make this range available at this time when ... More


    Brand Quest



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    Top Stories
    Rise in number of complaints against defaulting cos


    LIC bonus at Rs 80 for whole life plans

    IMF-Bank annual meetings — India must push new initiatives

    Vanilla growers in a fix as buyers keep away

    Service tax: AIMTC objects to panel composition

    HCL Tech net income doubles; final pay-out at Rs 4

    Looking back
    Sep. 5-Sep. 11
    Mobile subscriber base closing in on fixed line — BSNL adds 6.2 lakh customers in August

    Pharma sector concern over Patents Bill in present avatar

    Anchor launches home automation system — Ties up with British General

    Hyundai unveils Getz at Rs 4.5 lakh


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