The Hindu Business Line : Sonata launches new range of watches

SONATA announced the launch of a new range of gold-plated watches. "Sonata has established itself as a watch of unbeatable value for the customer, and being a Tata product is implicit. Our decision to make this range available at this time when they need it most," said Mr C. Srinivasan, Business Head, Sonata, in a press statement. The watches in the new collection start at Rs 395 in a leather strap (gold plated case) and Rs 550 with a gold plated metal strap (gold plated case). There are 40 models in this collection.

He added, "Over the last few months, we have also undertaken significant steps towards price rationalisation of our products to cater to the needs of the consumers. Prices have been reduced on over 150 models and these prices are now effective in the market."

Sonata, with sales volume of over 30 lakhs in a year (2003-2004), is sold through a retail network of over 9,000 dealers across the country. Through this launch, Sonata plans to touch the heart of rural India, which has huge base of consumers, the release added.

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