MARKETING
STRATEGY
Sify expanding cyber cafes
SIFY Ltd, an Internet, network and e-Commerce services company, is expanding its cyber cafes, and is adding two to three iWays (brand name of the cyber cafe) every day. The company currently has over 2,000 iWays in 67 cities. Other than the ...
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Reliance Infocomm readies broadband TV roll out
RELIANCE Infocomm Ltd is through with the test runs that were on since late last year, for rolling out its broadband-based TV hook-up with domestic households. That is, provided the last mile linkage can get going, which arguably is being held ...
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PROMOTIONS & OFFERS
Delhi-Mumbai calls to cost Rs 1.90 a minute
The Mahanagar Telephone Nigam Ltd has reduced STD rates between the two cities to Rs 1.90 a minute from Rs 2.40. The move will benefit five million fixed line users of the State-owned company. STD traffic between Delhi and Mumbai is among the ...
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RETAILING
Acer India plans major retail push
ACER India has sewn up a strategy for a major retail push through its Volume Products Division and plans to establish about 100 outlets by this year, up from 50 now addressing the emerging SOHO (small office, home office) and SMB (small and ...
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Dass Electric to launch Sony showroom in Pune
THE city-based Dass group, one of the oldest players in the market, is launching an exclusive showroom for Sony, which will offer not just all the products under one roof, but loads of value-adds for the customer as well. Talking to reporters, ...
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BRANDS
HLL's packaged tea brands become dearer — Surf Excel Quick Wash sachet also costs more
"Recent inflationary pressure, including rising costs of raw materials, transportation among others, have resulted in HLL taking the plunge."
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PEOPLE
Goutam Rakshit is new Chairman of ASCI
AT its first meeting of the newly elected Board of Governors of the Advertising Standards Council of India (ASCI) for 2004-05, Mr Goutam Rakshit, Managing Director, Advertising Avenues, was elected Chairman of the Board. Outgoing Chairman, Mr ...
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Salil Sadanandan is new V-P Marketing for Timex Watches
NEW PRODUCTS & SERVICES
Zydus Cadila launches 43 drugs in French market
THE Ahmedabad-based generics major Zydus Cadila has launched 43 drugs in the French market and announced that it would launch another 20 products by December. The products that were launched on Thursday were in six broad therapeutic categories ...
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Tata Motors launches Indigo Marina
TATA Motors has formally launched its Indigo Marina station wagon at prices ranging from Rs 4.24 lakh to Rs 5.19 lakh ex-showroom Delhi. The base petrol model, priced at Rs 4.24 lakh, has manual steering and air conditioning as standard ...
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Primesite unveils integrated out-of-home solutions
PRIMESITE unveiled `proactive suite', which will provide holistic Out-of-House (OOH) solutions ranging from traditional outdoors to sophisticated B2C solutions. Primesite provides integrated solutions for OOH as opposed to bundling of ...
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Brand Quest
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