Financial Daily from THE HINDU group of publications Saturday, Sep 18, 2004 |
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Marketing
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Promotions & Offers SOTC offers winter package tours to Europe, Far East Our Bureau
Mumbai , Sept. 17 TOUR packages to Europe and the Far East, apart from the more exotic, new destinations, form part of SOTC's package tours for this winter season. These holiday products from SOTC World Famous Tours target the outbound leisure market and, in particular, the family and honeymoon segments. According to a statement, SOTC World Famous Tours has launched a 10-day European Experience at Rs 49,900 and the 14-day Grand Tour of Europe at Rs 69,900 per person. The 10-day European Experience incorporates destinations such as London, Brussels, Cologne, Rhineland, Heidelberg, Black Forest, Paris and four days in Switzerland. The company also offers an array of holiday packages to the Far East, ranging from Rs 26,900 to Rs 64,900 per person. Apart from sightseeing and cuisine, the Far East tours offer exclusive activities such as the Junk Boat Ride in Hong Kong, parasailing in Thailand, brunch at Jurong Park in Singapore, view from the Observatory Deck of the KL Tower in Malaysia, among others. For customers who have travelled extensively in destinations such as Europe, the US, and the Far East, the company has launched Exotic Holidays in new locales such as Egypt, Kenya, South Africa, Australia, New Zealand, China, Sri Lanka and Russia. Customers will be treated to Indian meals while on tours with the Sanjeev Kapoor Food Festival, the menus for which have been designed by the noted chef. The meals offer a choice of Jain, vegetarian and non-vegetarian dishes. The statement, quoting Mr Frederick Divecha, Senior Vice-President - Marketing, SOTC, said: "The SOTC World Famous Tours' winter campaign brings with it value-for-money holiday packages for the leisure group travel segment." The tour prices for Europe, the Far East and the Exotic destinations include return airfare in economy class, accommodation in fine hotels, breakfast, dinner, sightseeing, coach tours, transfers, entrance fees and the assistance of a SOTC Tour Manager or local representative. All tour packages offer the option to holiday now, pay later, where customers can pay for their holiday in monthly instalments. The tours have confirmed departures in October and November.
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