MARKETING
ADVERTISING
9 ad agencies chosen for AIDS awareness campaign
THE Tamil Nadu AIDS Initiative (TAI), floated by Voluntary Health Services, a non-profit organisation, has chosen a panel of nine advertising agencies to take care of its information, education and communication needs. Euro RSCG, Grey ...
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Advertisers worried over Men in Blue's dip in form
SOURAV Ganguly and Virender Sehwag will not only have to shoulder the expectations of one billion Indians, but will also have to deliver if money has to continue pouring into cricket. The recent dismal performance of the Indian cricket team ...
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PROMOTIONS & OFFERS
Archies to launch loyalty programmes
WITH free e-greetings Web sites making a dent in the greetings card industry, Archies Ltd plans to recover the lost ground by setting up a loyalty club by the end of this year. "We are in the process of technologically integrating our ...
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RETAILING
2-day meet on shopping centres
THE first India conference of the International Council of Shopping Centers (ICSC), a global association of the industry, is scheduled to be held on September 22 and 23 in New Delhi. Under the theme `Building the foundation for success,' the ...
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Bombay Dyeing plans own retail chain
BOMBAY Dyeing has decided to set up its own retail chain at a cost of over Rs 100 crore. It will have 70-odd company-owned outlets across the country over the next three years. The textile company had missed out on the retail push over the past ...
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Khadim's lines up major superstore plans for Bengal
THE Khadim group of companies, with a significant presence in the footwear segment, especially in the east and south regions, has redefined its business plans to leverage the Khadim's brand and register a major presence in lifestyle retailing in ...
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MARKETING RESEARCH
Good grades, health vital for Indian children: Study
ACHIEVING good grades and staying healthy were the two most important things for Indian children according to Cartoon Network's latest study spread across 3,206 children and their mothers hailing from the SCC A and B segments in 14 cities. ...
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NEW PRODUCTS & SERVICES
Hyundai enters Indian consumer electronics market
KOREAN giant Hyundai Corporation has entered the Indian consumer electronics market with a premium range of products across all major cities and plans to venture into the home appliances segment by the end of the year. The product portfolio ...
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Piaggio Vehicles to launch `quadri-cycle' next year
PIAGGIO Vehicles Pvt Ltd plans to launch its "quadri-cycle" for the cargo market in the second half of 2005. Currently, extensive tests of the vehicle are underway. It has got the design for the quadri-cycle - a four-wheeler goods and ...
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Wartsila launches dual-fuel engines for LNG carriers
WITH the LNG market in India heating up in the wake of a string of proposed LNG terminals, Wartsila India, a subsidiary of the Finnish major Wartsila Corporation, a leading global supplier of ship power equipment and engines, is launching the ...
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Brand Quest
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