The Hindu Business Line : Friday, September 24, 2004

STRATEGY
National Geographic Channel open to be on DTH platform
THE National Geographic Channel (NGC) is open to being part of the direct-to-home platforms of both Prasar Bharati and Essel Group's Dish TV. According to Mr Zubin Gandevia, Managing Director, NGC, "We are open to being part of the DTH ... More

Vicks comes out from the cold, sees price cut
CLOSE on the heels of price cuts it made in product categories such as detergents and shampoos, Procter & Gamble has taken the scissors to yet another product. Vicks Vaporub, the market leader in the cold rub category, has seen its price drop .. More

PROMOTIONS & OFFERS

Ganesh pandal contest in Hyderabad

RETAILING
Welspun plans to step into retail Spaces
THE home furnishing business seems to be in a hurry to go places. Right after Bombay Dyeing came out with its plans to push its bed and bath linen business, it is the turn of Spaces, the new home linen brand from the stable of Welspun India ... More

Govt to soon decide on ONGC petro retailing — Establishing MRPL as brand may be main option
ONGC's plan to enter petroleum retailing may take a decisive turn in the next few weeks. According to sources, the Union Petroleum and Natural Gas Ministry, which has initiated a `debate' on the issue of diversification of oil PSUs vis-à-vis ... More

NEW PRODUCTS & SERVICES
Pepsi introduces three new Mirinda variants
MIRINDA today launched three flavours - Mirinda Mango Tingle (a blend of orange and mango), Mirinda Strawberry and Mirinda Apple - for the Tamil Nadu market. Tamil film actor Vivekh endorses these products. Mr Lloyd Mathias, Executive ... More

Brand Quest

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