MARKETING
RURAL MARKETING
Countryside attracts hypermarkets
THE gold rush in retailing seems to be shifting to the villages. More big-ticket companies, including tobacco-to-hospitality major ITC, petroleum marketers BPCL and HPCL, and the DCM Shriram group, are making a beeline to set up elaborate ...
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IPR
T-Series gets music rights of Naach
THE music rights of Ram Gopal Varma's Naach have been acquired by T-Series. Naach, which features Abhishek Bachchan and Antara Mali, is a romantic musical. It is a joint venture production between Varma Corp, Sahara Manoranjan and ...
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ADVERTISING
Prasar Bharati to intensify campaigns to promote DD
NATIONAL broadcaster Prasar Bharati is stepping up promotional efforts, as it hopes to reach out to those who don't tune in to its channels. The organisation, which runs Doordarshan TV channels and AIR radio stations, will increase its ...
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O&M plans to change organisational structure
APART from offering 360-degree communication solutions to its clients, Ogilvy & Mather (O&M) is also trying to adopt a 360-degree approach in its organisational structure. Speaking to Business Line, Mr R. Krishna Mohan, Executive ...
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Dalmia seeks Govt consent to advertise non-tobacco bidi
DALMIA Consumer Care Pvt Ltd is holding talks with the Union Government for securing permission for advertisement of its "Vardan", a non-tobacco bidi, on television, according to Ms Madhu Singh, the company's Head - Corporate Affairs. Ms ...
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It's easier to change ads than toothpowders
SUNIL Shetty is no longer stopping a bespectacled purchaser, in a TV commercial. Nor is he rubbing what looks like Lal Dant Manjan onto the customer's specs to leave marks akin to `sandpapering', or saying that it is easy to change spectacles but ...
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RETAILING
`Share of modern retail will grow to 15-20 pc in 10 yrs'
THE first decade of modern retail in India has been characterised by modern retail driving a shift from traditional channels to new formats, including department stores, hypermarkets, supermarkets and specialty stores across a range of ...
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Rosy Blue to set up 40 Orra diamond jewellery showrooms
THE Rosy Blue Group, which claims to be the world's largest diamond manufacturer, is planning to invest Rs 90 crore in setting up 40 exclusive Orra diamond jewellery showrooms in India over the next three years. Apart from its presence in ...
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`Efficient supply chain management key to retail sector success'
INDIA can position itself as a lead player in Asia, if the retail sector here attains the competitive strengths by responding to the changing markets, Mr Patrick Medley, Distribution Sector Leader, Asia Pacific, IBM Consulting, Singapore, said ...
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PEOPLE
PRSI office-bearers
THIRUVANANTHAPURAM: The general body meeting of the Public Relations Society of India (PRSI) held here elected the following as its new office-bearers: Mr P. Vasanthan, Chairman; Mr G. Sreekumar, Secretary; Mr K. Gopalakrishnan Nair, Vice ...
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TRENDS
Will `Gudiya' decide Zee News rating?
EIGHT-MONTH pregnant Gudiya's dilemma was in having to choose between two husbands and securing the future of her unborn child - a situation that had all the makings of a tragedy. For Zee News, it was an unscripted programme that evolved as ...
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NEW PRODUCTS & SERVICES
Electrolux Kelvinator's new range of washing machines
ELECTROLUX Kelvinator Ltd has earmarked Rs 40 crore for marketing and advertising in 2004. The company hopes this will help its revenue to grow by 20 per cent in the current calendar year, according to Mr Ajay Kapila, Vice-President (Sales & ...
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UK health firm unveils 2 food supplements
THE UK-based healthcare firm, The Natural Health (TNH) GB Ltd, has forayed into India by launching two food supplements for managing weight and increasing vigour and vitality. Priced at Rs 995 for a pack containing 60 capsules, nutritional ...
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New server from Nortel
Brand Quest
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