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Kaya Skin plans southern foray thru Bangalore

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Ms Aditi Govarikar, Brand Ambassador for Kaya Skin Clinic, at the launch of the clinic's branches in Bangalore on Friday. — G.R.N. Somashekar

Bangalore , Sept. 24

KAYA Skin Clinic, a venture by Marico Industries Ltd, has opened three centres here.

According to Mr Rakesh Pandey, CEO, Kaya Skin Clinic, it plans to enter the South through Bangalore. Similar clinics will soon be opened in Hyderabad and Chennai.

The Rs 800-crore FMCG major decided to get into the skincare services segment because there is no "world-class skin care facility available for customers here in India''. The skincare industry in India could be worth about Rs 15,000 crore, though no confirmed figures are available, Mr Pandey said.

About Kaya's positioning in the market, he said its services are backed by research and are designed to suit the Indian skin. Incidentally, it is the only skincare clinic that has invested in R&D and has the largest pool of dermatologists.

Dr Aparna Santhanam, Head of Medical Services, Kaya Skin Clinic, told presspersons here on Friday that all services at the clinic start with a skinscription, which is an in-depth private consultation with a dermatologist, and carried out by certified skin practitioners. Though all the services conform to international standards and are USFDA approved, they are tested in India before they are offered at the clinics, she asserted.

Kaya's range of services includes permanent hair reduction, anti-ageing solutions such as non-surgical facelifts, wrinkle removal through Botox and fillers and acne-scar reduction.

Dr Santhanam said that the R&D centre was also working at "some services'' that are specific to Bangalore customers. There are certain skin problems that are city-specific and Kaya is looking at helping customers in that area.

Currently, Kaya has 21 clinics including two in Dubai and plans to increase this number to 50 in the next two years. So far, Marico Industries has invested about Rs 30 crore for the clinics, with each clinic costing a little more than Rs 1 crore, Mr Pandey said.

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