MARKETING
STRATEGY
Karnataka Bank unveils multi-city cheque facility
KARNATAKA Bank has launched "Multicity Cheque" facility for its current account holders under the "Money Ruby", "Money Sapphire" and "Money Diamond" schemes. A bank release said here that "Multicity Cheques" are payable at par at 200 braches ...
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Orra to invest Rs 90 cr in store development, communication
ORRA, part of the Belgium-based Rosy Blue Group, one of the world's largest diamond manufacturing companies, plans to invest Rs 90 crore in store development and communication over the next three years, according to Mr Anandshiv, General Manager, ...
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EVENTS
Coimbatore dosa fest
COIMBATORE: The Pavilion at The Residency, Coimbatore, will hold a dosa festival from September 23 to October 3. The festival showcases some standard, some known and some new combinations. And there is a dosa for everyone. ...
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ADVERTISING
Creative head's exit does not worry Mudra chief
CHIEF Creative Officers quitting ad agencies may have become a norm of late, but Mr Madhukar Kamath, Managing Director and CEO, Mudra Communications, is not perturbed by the departure of his recently appointed Creative Chief, Mr Ramesh ...
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PROMOTIONS & OFFERS
Jet to offer lower late night fares from Oct
FLYING late in the night on the Mumbai-Delhi-Mumbai or the Delhi-Bangalore-Delhi sectors from October this year is set to become cheaper by about 40-80 per cent compared to the existing economy class fares. Jet Airways is to introduce special ...
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RETAILING
`Cluckers' chicken products from Venkateshwara's coop
THE Pune-based Venkateshwara Hatcheries (VH) group will be establishing franchisee retail outlets across the country by December for the sale of chicken-based food products under the brand name "Cluckers". "We are planning to establish 318 ...
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Benetton to buy out DCM for Rs 15 cr
THE global apparel major Benetton will buy out 50 per cent stake of its joint venture partner in India, DCM group, for roughly Rs 15 crore. The Italy-based Benetton has received the Foreign Investment Promotion Board's nod to carry out the ...
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MARKETING RESEARCH
`Market research to open new doors for BPO vendors'
Cross tabulation, data processing work, open-ended coding, report writing services and survey programming are currently some of the processes being offshored by market research firms.
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BRANDS
Indoco acquires anti-cold brand Karvol from Solvay
THE Mumbai-based pharma company Indoco Remedies Ltd has acquired anti-cold segment brand Karvol Plus from Slovay Pharmaceuticals, for an undisclosed sum. "Karvol Plus has an annual sale of approximately Rs 6 crore at present and we intend to ...
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STANDARDS & BENCHMARKS
MRPL to invest Rs 200 cr for Euro IV facilities
"The project target is 2007. MRPL is supposed to be the first refinery in the country to meet Euro IV standards."
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PEOPLE
Lowe hires ex marketing chief of TVS Motor
ESTABLISHING a trend of agencies hiring marketing professionals for its strategic planning functions, Lowe's Delhi Office will soon have Mr Harish Krishnamachar, formerly vice-president marketing, TVS Motor Company, as Senior Vice-President, ...
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NEW PRODUCTS & SERVICES
Amrutanjan's Affair with mouth fresheners
AMRUTANJAN Ltd, the 110-year-old company known for its eponymous pain balm, has made an entry into the mouth fresheners market with its `Affair' brand. It has also forayed into the confectionery segment with `Goody Lactos.' Both brands are priced ...
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Brand Quest
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