Financial Daily from THE HINDU group of publications
Thursday, Sep 30, 2004
Financial Daily from THE HINDU group of publications Thursday, Sep 30, 2004 |
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Marketing
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New Products & Services `Memory Vita' launched in AP Our Bureau
HYDERABAD: The Chennai-based Nivaran Herbal Pvt Ltd has launched `Memory Vita', a memory-enhancement drug, in a range of flavours, beverage and biscuit form in the State. The State Finance Minister, Mr K. Rosaiah, formally launched the products at a function here on Tuesday. Having ventured into the functional food market recently, Nivaran has blended `Memory Vita', claimed to enhance memory, especially in children, with biscuits, chocolates, and beverages, so that it can be easily consumed. The Company, which brought `Memory Plus' capsules to the market a few years ago has also claimed that it was bringing the benefits of that product in user friendly `Memory Vita'. According to Dr C.K. Rajkumar, founder of Nivaran, the herbal nutraceuticals, to be available as over the counter (OTC) products would augment mental potential and relieve stress.
More Stories on : New Products & Services | Healthcare Products | Andhra Pradesh
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