Financial Daily from THE HINDU group of publications
Sunday, Oct 03, 2004
Financial Daily from THE HINDU group of publications Sunday, Oct 03, 2004 |
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Corporate
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Performance Cadbury sales back to normal levels Our Bureau
Mumbai , Oct. 2 A YEAR after the germs infestation controversy, chocolate major Cadbury India is almost out of it with its monthly sales coming back to normal levels. "We are again back to our normal monthly sales of various chocolates brands. Monthly sales have been same as what were before the germs issue came into limelight," said Mr Sanjay Purohit, Director Marketing, Cadbury India, said on Saturday. Speaking to presspersons at the company's Thane plant, Mr Purohit said the company has done some internal studies and found that consumer fears regarding germs controversy is over. Education at retailer levels and new packing has also helped the company overcome the controversy. However, he did not give the sales figures to justify the claim. In January this year, the company said that it would suffer a 3-5 per cent decline in sales value on account of the infestation problem. New packaging: In a bid to prevent any incidence of infestation, Cadbury had introduced a double packaging for its 13-gram Rs 5 Cadbury Dairy Milk chocolate, its flagship brand. The chocolate is wrapped in aluminium foil and enclosed in a polyflow pack, which is sealed on all sides. The larger Cadbury Dairy Milk packs will come in poly-coated aluminium foil, which will be heat-sealed and then wrapped in the branded outer package. Both these are first-ever in chocolate packaging in India. It has also roped in Amitabh Bachchan as brand ambassador. Mr Purohit also stated that there are audits for the company's products frequently to ensure that quality standards are maintained. Gift boxes: At the company's plant, the company launched Cadbury Celebrations Rich Dry Fruit Collection - a range of premium chocolate gift boxes. Available in attractive packs, the collections cater to a premium-gifting consumer and are an ideal festive gift, the company statement said.
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