The Hindu Business Line : Monday, October 04, 2004

RURAL MARKETING
FICCI summit to explore rural marketing strategies
MORE than 300 top corporate leaders and professionals engaged in the rural market are expected to participate in Rural Marketing Summit 2004 organised by the Federation of Indian Chambers of Commerce and Industry (FICCI) on October 5 and ... More

ADVERTISING
Now, `health' is the promo tool to beat ban
SURROGATE advertisements have been the bane of health-related bans on liquor and tobacco products. Sports goods now bear cigarette brand names and apple juices sport the names of popular alcoholic beverages. But using "health" as the ... More

Brand Quest

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