Financial Daily from THE HINDU group of publications
Tuesday, Oct 05, 2004
Financial Daily from THE HINDU group of publications Tuesday, Oct 05, 2004 |
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Marketing
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New Products & Services New personal care range from Jolen Our Bureau
New Delhi , Oct. 4 JOLEN International Ltd has launched a new product range called OLINA, comprising crème bleach, hair remover, scrub, cold creams and massage cream, and said it was eyeing Rs 15 crore sales turnover from this range within one year. "As part of our strategy to offer the best products to our consumers, we have walked the extra mile to add new dimension to skincare and personal care. There is a tremendous opportunity in this segment and we hope to capture a sizeable market share," the Chief Executive Officer, Mr Gaurav Jain, said in a statement here. He said the new range would be manufactured at existing manufacturing plans in the city and in Baddi, Himachal Pradesh. Mr Jain said the company was already in talks with distribution companies in West Asia, the US, the UK and Europe so that the OLINA range is sold in these markets early next year.
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