Financial Daily from THE HINDU group of publications
Tuesday, Oct 05, 2004
Financial Daily from THE HINDU group of publications Tuesday, Oct 05, 2004 |
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Money & Banking
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Credit Cards & Debit Cards Marketing - Promotions & Offers ICICI Bank's festival scheme for card holders Our Bureau
Mumbai , Oct. 4 ICICI Bank on Saturday announced, "Everybody Wins", a festival scheme for its debit and credit card holders, said a press release. According to the scheme, a refund of 5 per cent of purchase value will be given to each customer who makes a transaction worth Rs 2,000. The offer is from October 1 to December 31 and have a maximum refund limit of Rs 5,000. ICICI Bank has a credit card base of 2.5 million, which has a default rate of 6.5 per cent, said Mr V. Vaidyanathan, Head Retail Products, ICICI Bank. The bank plans to induce non-card holders to subscribe to such cards through this scheme
More Stories on : Credit Cards & Debit Cards | Promotions & Offers | Private Banks
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