Financial Daily from THE HINDU group of publications
Wednesday, Oct 06, 2004
Financial Daily from THE HINDU group of publications Wednesday, Oct 06, 2004 |
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Industry & Economy
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Radio/TV Government - Policy Jaipal Reddy defends autonomy for Prasar Bharati Our Bureau
Chennai , Oct. 5 THE Union Minister for Information & Broadcasting and Culture, Mr S. Jaipal Reddy, today defended the autonomy of Prasar Bharati and the need for a public broadcaster in the country. The Government was committed to strengthening Prasar Bharati, he said at the sixth national convention of All India Radio (AIR) and Doordarshan employees' association here. "India is a developing country and would require a public broadcaster even though there are a number of private channels. Those who can afford should meet the cost of the public broadcaster. In Britain, for instance, every home paid a licence fee of £110," he said. Mr Reddy said that the Direct to Home (DTH) technology was an outstanding achievement. There would be no (monthly) charges, and the consumer would have to pay Rs 3,000 for a set-top box and other accessories. Mr K.S. Sarma, Chief Executive Officer, Prasar Bharati, said that just programming autonomy is not enough for Prasar Bharati, financial autonomy would also be required. Later, speaking to reporters Mr Sarma said, according to the Supreme Court order the India-Australia test series will be exclusively telecast on DD-1, DD-Sports and broadcast on AIR. Doordarshan will pay Rs 3.10 crore for every day of the five-day test match to the Board of Control for Cricket in India (BCCI). For the one-day match, Rs 7 crore will be paid to BCCI, he said. Mr Sarma said any revenue above Rs 100 crore could be retained by Prasar Bharati and above Rs 200 crore will be shared equally. Sony will sell the broadcast rights outside India. The rights for radio will be sold in Australia.
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