Financial Daily from THE HINDU group of publications
Thursday, Oct 07, 2004

Cross Currency

Group Sites

Agri-Biz & Commodities - Spices & Condiments
Industry & Economy - E-Commerce & E-Business

Spices Board to e-market vanilla, pepper, cardamom

G.K. Nair

IDBI will handle the financial transactions of the e-marketing .

Kochi , Oct. 6

THE Spices Board will launch direct electronic-marketing of pepper, cardamom and vanilla before Diwali under the brand name "Flavourit".

Besides finalising the brand, the Board has already decided on the packages such as pouches and food grade plastic tubes for selling cured vanilla beans. IDBI Bank has been selected as the financial institution to conduct the transactions, Mr S. Kannan, Director, Marketing, Spices Board, told Business Line.

Advertising campaign and distribution network only remain to be finalised and it would be completed soon.

The Board would meet initial expenses on promotional activities and designing of the packs, he said.

He said State Trading Corporation Ltd (STCL) would do the buying and selling of these products. The Board would decide and assure the quality of the products to the buyers besides ensuring prompt delivery.

STCL would sell these spices at mutually agreed prices, he said. The corporation would charge processing, packaging and transportation charges, while a premium will be realised separately and it would be used exclusively for promotional activities, he said.

The idea of launching this campaign is to popularise the products in the domestic and international markets and to ensure better price to the growers for their good quality cardamom, pepper and vanilla, he said. Based on the feedback of this, more spices would be added.

The concept is gaining momentum in the international market. Indonesia, China and Sri Lanka are also planning to market their products through e-marketing, he added.

More Stories on : Spices & Condiments | E-Commerce & E-Business

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Roadmap for rice research

Dena Bank loans on easier terms for M&M tractors
Rubber declines as market loses steam
Nilgiris small tea growers advised to collect subsidy
Water storage in reservoirs up
`Why engage McKinsey for FCI recast?'
Comprehensive studies already done, say critics

`Coir sector in priority area': Kerala CM
Gujarat groundnut output may touch 15 lakh t
Delicious deal
Spices Board to e-market vanilla, pepper, cardamom
Rising pepper imports begin to tell on prices
`Rural credit, transport vital for farm growth'

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2004, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line