Financial Daily from THE HINDU group of publications
Friday, Oct 08, 2004
Financial Daily from THE HINDU group of publications Friday, Oct 08, 2004 |
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Marketing
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Advertising Money & Banking - Life Insurance TBWA India lands creative account of Bajaj Allianz Our Bureau
Mumbai , Oct. 7 BAJAJ Allianz Life Insurance Co Ltd, one of the leading players in the private insurance segment, has announced the appointment of the Mumbai office of TBWA India as their creative agency. TBWA India bagged the creative business of Bajaj Allianz Insurance Co Ltd, after a long-drawn multi-agency pitch that included FCB Ulka, McCann-Erickson, Ambience Publicis and incumbent agency, Contract. Mr Sanjay Jain, Head Marketing, Bajaj Allianz Life Insurance, commenting on the appointment of TBWA, said, "TBWA's strategy and creative understanding has been in sync with our vision. TBWA did clearly emerge as a winner in the selection process for the creative agency. We look forward to some great advertising and wonderful working relationship with them." Mr Kurien Mathews, Director, TBWA India, talking about the win, said, "Allianz is the world's largest insurance company. Bajaj is one of India's most respected brands. We are proud and delighted to have been chosen by Bajaj Allianz." TBWA sources added that it was use of Disruption that helped the agency win this coveted piece of business. TBWA is aiming to `disrupt' the language of insurance advertising in India. Disruption is the proprietary strategic planning and creative development process of the worldwide TBWA network. Developed by its worldwide President and CEO, Mr Jean-Marie Dru, and written about in two books (Disruption and Beyond Disruption, Wiley & Sons), Disruption has won accolades from some of the world's leading marketers, including Mars, Apple, Nissan, Nextel and Sony Playstation. "The Disruption approach uses a range of thinking tools developed by our offices around the world in a collaborative process to open up new market spaces and a larger share of the future for our clients," said MrMathews.
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