The Hindu Business Line : Madison unit to offer expert retail solutions

Mr Sam Balsara, Chairman, Madison Communications, said the unit has strengthened its infrastructure and resources to offer complete retail solutions. In addition to offering merchandising solutions to advertisers, it offers turnkey service to retail stores from format and design to implementation.

MRP is headed by Mr Arunangshu Ghosh, a qualified and experienced professional in retail merchandising with over 11 years' experience in the field.

The design and creative team is headed by a qualified and experienced professional, Vijay Kumar, an expert in product designing, retail space planning and designing, exhibitions and visual merchandising. His past work consists of designing for Oyzterbay, Kurlon, Videocon, TVS, Arvind Mills, Toyota Motors, 3M, Bombay Dyeing and Reva, among others. He has also been commissioned by NID to operationalise a unique auto car cover which will keep cars cool in the hottest of Indian summers, based on his design.

MRP's creative team consists of designers, visualisers and engineers to deliver and implement the designs to the last mile, Mr Balsara said. It has established a network of seven offices in Mumbai, Delhi, Bangalore, Kolkata, Chennai, Hyderabad and Kochi. MRP is also planning to start its own production unit specialising in metal and wood fabrication and signage, all three being important elements of retail store development.