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Sunday, October 10, 2004

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MARKETING

CHANNELS AND FRANCHISES
Wilson to market nanotech-based sports equipment
FINLAND-BASED Amer Sports, which owns the Wilson brand of sports equipment, will market its nanotechnology-based tennis and badminton rackets as well as golf accessories offering extra strength, stability and power to their products, in ... More

BRANDS
Foster's looking for fizz in brand, not volume
FOSTER'S, the Australian beer giant, plans to stay clear of chasing volume in the Indian beer market in the near future. Instead, Foster's, which was the first international beer to enter India in 1998, would focus on ramping up its brand ... More

Timex to introduce 2 new brands
TIMEX Watches will soon bring international fashion brands such as Timberland and Opex to Indian shores as part of its strategy to develop a multi-brand portfolio, besides increasing the exports of its watches from India to other subsidiaries, ... More


Brand Quest



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Top Stories
Bank credit up Rs 21,418 crore


Global oil price rise may add to drug industry input costs

Forex reserves rise by $515 m

No respite from crude price rise: ONGC chief

India may gain from declining US textile sector fortunes

Labour remittances not eligible for new benefits

Looking back
Oct. 3-Oct. 9
`India among top investment hubs in consumer sector'

GSM players add 1.5 m subscribers in September

FMCG sector may witness price hikes

India is second most attractive retail destination: A.T. Kearney


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