The Hindu Business Line : Sify revives tie-up with Anne McBride

SIFY Ltd, the Chennai-based Internet, networking and ecommerce services, has appointed New York-based The Anne McBride Company to execute its strategic investor relations' programme (mainly in the US).

This includes creating awareness of Sify's growth strategies and spearheading its investor relations' programme. Sify is listed on the Nasdaq.

The Anne McBride is a full service financial communications and strategic consulting, and Satyam Computer Services Ltd is its major Indian client, says information available on its Web site.

The US firm will use its distinctive multi-pronged approach to increase the investing community's awareness of Sify and its growth strategy. The investor relations' programme will cover not only the financial media — print, television and electronic — but also direct communication with money managers and current or prospective shareholders, says information on the Web.

According to Mr R. Ramaraj, CEO and Managing Director, Sify, the company has leadership, operating profits and some significant advantages in India's nascent but rapidly growing market for Internet and network services.

"We have appointed The Anne McBride Company to help us with our investor relations programme aimed at making Sify's growth story widely known among investors (in the US) and the financial markets.

"Our existing shareholders and prospective investors will now have another point of contact and can look forward to a closer interaction with the company," he said.